Unmasked & Thriving: The Podcast

Thanduxolo Doro

Using the client’s Facebook page and research on similar websites contributed to finalising the layout and ideas for this website.

Thanduxolo Doro

A Story in Research

The Situation

Rebranding and redesigning the website for Thanduxolo Doro — Podcaster, Thought Leader, and Movement Builder.

The Situation – a very simple website and social media platforms – podcast, YouTube, TiTtok. I already have X and Instagram although I haven’t been using them.

A clear, compelling, and conversion-friendly website depicting a thought leader, podcaster, and service provider (coaching, counseling, talks).

As part of this transformation, we’ve created a bold new logo that reflects his mission: unmasking truth and reigniting hope.

Goals
  • Showcase his 20+ years of governance, leadership, and empowerment work.
  • Position him as a trusted voice and thought leader in his field.
  • Promote His Podcast & Content
  • Highlight Speaking & Consulting Services
  • Clarity & Accessibility – Mobile-friendly, fast-loading, easy navigation
  • Engagement & Conversion
Solution

It was suggested to the client that we design a modern WordPress website for The Dojo. The motivation for using the WordPress platform is that it is user-friendly, responsive (mobile friendly) and rank high on Google Search.

The Result

A professional website with all the requirements converted visitors into members and improved Search Engine Optimization.

Overcoming Challenges

Product Features

The website has a clean minimal and responsive design. It includes information about Thanduxolo (His Story & “Why” & Values) and an introduction to his Podcast – Unmasked & Thriving. All podcast episodes from all seasons are available with links to his YouTube and Spotify account. Social media integration provide quick links his his social media platform pages.

Thanduxolo Doro- Host of Unmasked & Thriving Website.
User Experience Research

Various simlar websites and information was researched to ensure a good user experience.

Design & Layout

The minimal and modern layout ensures that the website is user-friendly, visually appealing, and easy to navigate.

For the Thanduxolo website branding, incorporating the colours of white, black, and shades of orange works well creating the following:

  • Energy & Positivity: Orange conveys optimism, motivation, and warmth — fitting for a movement builder and thought leader.
  • Attention-Grabbing: It stands out and creates a bold visual identity.
  • Symbolic Fit: Ties into themes of reigniting hope (fire, light, renewal).
Branding Elements:

The website branding design for Thanduxolo Doro reflects his voice as a Podcaster, Thought Leader, and Movement Builder — bold, authentic, and purpose-driven. Rooted in warm shades of orange that symbolize hope, energy, and transformation, the design conveys his mission of unmasking truth and reigniting hope. The compass-inspired emblem reinforces his role as a guide and catalyst for change, while clean layouts and modern typography highlight clarity, professionalism, and trust. Each visual element is carefully chosen to create a cohesive user experience that is both inspiring and accessible, positioning the website as a digital platform for leadership, dialogue, and collective empowerment.

Modern Website

The website is based on modern layout and website trends.

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